The image is a white banner with black text. At the top left, it reads "MYTH MEASURED/005". Below that, in a larger, bold font, it says "DRY SKIN EFFECT".

Perfume Does Not Last Longer on Dry Skin Because of the Skin Itself

Dry skin causes perfume to fade faster because dry skin cannot hold fragrance.

Dry skin has a reduced surface lipid layer — the thin film of natural oils that sits on the skin's surface. This lipid layer acts as a partial solvent and retardant for fragrance molecules: the oils slow evaporation by providing a medium in which the aromatic compounds can sit rather than evaporate directly.

When this layer is absent, fragrance molecules have direct contact with the air and evaporate at their natural rate without retardation. The skin itself is not the issue. The absence of a surface medium is.

A black and white line drawing titled "SKIN NATURAL OILS". It depicts a hand resting on a bent arm or leg, with numerous small droplets or pores illustrated on the skin surface, indicating moisture or oil. The overall image emphasizes the skin's texture and surface.

WHAT TO DO INSTEAD

Apply a thin, unscented moisturiser or unfragranced body oil to the application points 2 to 3 minutes before applying fragrance. This recreates the surface lipid layer and slows evaporation of the lower-volatility compounds.

Do not use a strongly scented moisturiser — the base accord of a scented product will compete with or distort the base of your perfume. Unscented is the only correct choice for this purpose.

Vaseline (petroleum jelly) applied to pulse points achieves the same effect and is the longest-established practical method.

A black and white line drawing shows a hand with fingers gently intertwined, resting against a subtle outline of a torso or chest area. The composition is clean and focused on the hand. In the top left corner, the text reads "THE LONDON BATCH PERFUMERY". In the bottom right corner, a small, stylized chemical structure logo is present.
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