The image is a white banner with black text. At the top left, it reads "MYTH MEASURED/001". Below that, in a larger, bold font, it says "RUBBING PERFUME".

Rubbing Your Wrists Together Does Not Blend the Fragrance

Rubbing your wrists together after spraying blends the fragrance and helps it absorb.

Friction generates heat. Heat accelerates evaporation of the most volatile compounds — the top notes. What rubbing actually does is destroy Act 1 before it has a chance to develop.

The top note compounds (citrus monoterpenes, light aldehydes, fresh herbs) are the first casualties. You lose the opening sequence. The fragrance jumps directly into a compressed, mid-stage version of itself. It did not blend. It skipped.

A black and white line drawing illustrates two hands. The left hand has its palm open and slightly cupped, with fingers gently curled, pointing towards the right. The right hand is positioned above the left, with its fist lightly closed, making contact with the left hand's wrist area, as if in the act of rubbing.

WHAT TO DO INSTEAD

Spray onto clean, unrubbed skin. Let the alcohol carry the top notes off naturally. Do not touch the application point for at least 60 seconds. If you are testing two fragrances, spray on opposite wrists and wait — never rub. The Three Acts are a sequence. Rubbing collapses Act 1 and forces an inaccurate read of Act 2.

The black and white line drawing depicts a hand holding a rectangular perfume bottle. The hand's thumb is pressing down on the spray nozzle, causing a fine mist to emit from the bottle's top right. The bottle is angled towards a visible shoulder and collarbone area, suggesting the application of perfume to the body.
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