LAB TEST

GRAPHIC TEXT READING LAB TEST/001 WRIST V NECK

Wrist vs Neck vs Chest — Placement Changes Ever...

Same formula. Same concentration. Three placements. Three different experiences for you and for everyone around you. Placement is not preference. It is geometry. VARIABLE A | INNER WRIST   The inner...

Wrist vs Neck vs Chest — Placement Changes Ever...

Same formula. Same concentration. Three placements. Three different experiences for you and for everyone around you. Placement is not preference. It is geometry. VARIABLE A | INNER WRIST   The inner...

GRAPHIC READING LAB TEST/002 MORNING V EVENING

Morning Skin vs Evening Skin — The Same Formula...

Your skin in the morning is a different chemical surface than your skin in the evening. The same formula reads differently on each. This is measurable — and it matters...

Morning Skin vs Evening Skin — The Same Formula...

Your skin in the morning is a different chemical surface than your skin in the evening. The same formula reads differently on each. This is measurable — and it matters...

GRAPHIC READING LAB TEST/003 SHOWERED SKIN

Freshly Showered Skin vs Skin with Natural Oils...

Applying fragrance immediately after a shower is standard practice. Whether it is the correct practice depends on the formula. Freshly washed skin and naturally oiled skin are not the same...

Freshly Showered Skin vs Skin with Natural Oils...

Applying fragrance immediately after a shower is standard practice. Whether it is the correct practice depends on the formula. Freshly washed skin and naturally oiled skin are not the same...

TEXT THAT READS LAB TEST/005 NOT V ACCORD

Single Note vs Constructed Accord — What Comple...

A single rose absolute and a rose accord are both called rose. They are not the same thing. This test makes the difference perceptible — and explains why almost nothing...

Single Note vs Constructed Accord — What Comple...

A single rose absolute and a rose accord are both called rose. They are not the same thing. This test makes the difference perceptible — and explains why almost nothing...

Spraying Into a Saturated Room vs a Ventilated Room — Projection Threshold

Spraying Into a Saturated Room vs a Ventilated ...

If you have been wearing fragrance all day and you spray a new formula in the same room, you are not evaluating the new formula. You are evaluating it against...

Spraying Into a Saturated Room vs a Ventilated ...

If you have been wearing fragrance all day and you spray a new formula in the same room, you are not evaluating the new formula. You are evaluating it against...

GRAPHIC READS LAB TEST/008 SURFACE TRIANGLE

Cotton Blotter vs Paper Blotter vs Skin — The S...

A paper blotter and a cotton blotter absorb fragrance differently. Both are different from skin. If you have been using only one of these surfaces to evaluate formulas, you have...

Cotton Blotter vs Paper Blotter vs Skin — The S...

A paper blotter and a cotton blotter absorb fragrance differently. Both are different from skin. If you have been using only one of these surfaces to evaluate formulas, you have...