Alcohol is not an inert carrier. It is a structural component of the formula. It affects what you smell, when you smell it, and how long it lasts.
Perfume alcohol — typically anhydrous ethanol (>96% purity) or a denatured pharmaceutical-grade variant — serves multiple functions in a finished fragrance.
First, it dissolves the aromatic concentrate: many fragrance materials are oils or resins that would not disperse evenly in water. Alcohol is the solvent that holds them in solution.
Second, it is the delivery mechanism: when alcohol evaporates from skin, it carries the volatile aromatic molecules with it into the air — this is projection. High-proof alcohol evaporates faster and projects more forcefully.
Third, alcohol affects the sequencing of note tiers: because top note compounds travel with the fastest-evaporating alcohol fraction, the top-to-heart transition is partly driven by the alcohol's departure. A formula in a carrier other than alcohol — oil, wax, solid — projects and unfolds differently, often without a distinct top note phase.

FACTS
RSC Chemistry of Fragrances explains the chemistry precisely: ethanol acts as co-solvent for fragrance materials and as a propellant for volatile compounds — its rapid evaporation from skin creates the initial burst of projection and determines the rate at which the top note tier is delivered.
Groom (The Perfume Handbook) documents that EDP-grade fragrances use 80-90% ethanol as the carrier — and that the alcohol purity and grade directly affects the clarity and quality of the fragrance: impure or low-grade alcohols contribute off-notes that distort the formula.
Piesse (The Art of Perfumery, 1879) identifies rectified spirit (high-proof grain alcohol) as the definitive perfume vehicle, documenting that French perfumers maintained that no other solvent produced comparable projection or clarity of scent impression.

TAKEAWAY
The alcohol in a perfume is not something to be eliminated or minimised. It is doing structural work. Spray directly onto clean skin, not into the air. The alcohol carries the top notes off the skin surface — spraying into the air wastes Act 1 before it reaches you. The alcohol also explains why perfume smells different in the bottle than on skin: in the bottle, there is no evaporation. On skin, the sequence begins immediately.